I read a Forester research on financial products viewed and purchased online by the Italians in 2009.
I discovered that according to this research, only 11% of Italian Internet users sought information on financial products in the network, and only 4% has purchased.
In essence it comes to research and purchase of financial products in Italy to the part of the population with higher incomes and education.
Sort by search and purchase, There are a percentage higher car insurance bills, current accounts and mortgages.
Low percentage of users who search and buy online shares and pension funds.