Continues in Italy the rationalization of the bank's branch network, in parallel with the growing use of bank-customer contact channels at a distance (internet, mobile banking e banca telefonica).
More than half of Italian account holders (the 55%), approximately 16 million citizens, using the Web to work with their bank, with increased 9% from a year ago.
Two of the three operations are now made online and are no longer just young people to use home banking: also the 35% of the age of customers between the 55 and the 75 years, Indeed, communicates with the bank via web.
Banks: possiamo ancora fidarci?
È quanto emerge dall’indagine realizzata da HELP con GfK che è stata recentemente presentata a Roma alla decima edizione del convegno Dimensione Cliente.
And 'the ABI annual meeting on the retail market and the relationship between bank and customer. At the center of the edition works 2016 topics were discussed, such as: new target, the needs and behaviors of the new customers in a competitive position based on innovation.
The digital transformation of financial services has opened the way for new service models and customer interaction. In late December 2015 in Italy it was operational 30.091 bank branches, a decrease of 649 compared with December 2014, with an annual variation of -2,1%. Against the maximum number of bank branches, recorded at the end 2008, It is a decrease of 4.048 unit, pari al -11,9%.
In Italy each 100.000 inhabitants are 49 bank branches, value does not clear of what is in Germany (44 branches at the end 2014). The European average is 36 branches per 100.000 inhabitants.
E 'decreased the frequency of monthly visits to the door that goes from 1,5 times a month in 2008 a 1,1 times a month in 2015, while the use of the Internet channel for banking operations is soaring and passes by 1,1 times a month 2008 a 1,9 of 2015.
Alex Gaetani