Data and analytics in the GoDaddy white paper
In recent months there has been a series of unexpected events that have completely rewritten many of our lifestyle and consumption habits. Precisely as regards the trade sector it must be said that, mainly due to the Sars-Cov-2 pandemic, the purchasing methods and dynamics have radically changed.
To deepen these changes and help Italian companies to understand the new needs of consumers and the growing fluidity between online and offline, Simone Cosimi created the free white paper “Online purchases in Italy: from lockdown to showdown ", downloadable online in GoDaddy's "Points of View" section – area that collects insights and important contributions made by professionals in the digital sector.
Simone Cosimi, journalist expert in technology and innovation, tackles this topic as topical as it is urgent, given that it was calculated that the lockdown had consequences equivalent to those of at least five years on the digital evolution of this sector.
Today the 64% of people believe the internet is essential for shopping and the latest statistics seem to confirm this: online purchases of products grow by 26% and they will reach altitude 22,7 billion €, that means 4,7 billions more than the 2019.
Companies therefore find themselves facing an unprecedented challenge, between changes and emerging trends that show new aspects to be taken into consideration in order to adapt to the new habits and new values that guide consumers' purchases today.
In addition to a growing focus on quality and social responsibility, Italians are increasingly ethical in their choices: for 95% of consumers it is important to know that the products purchased come from companies and brands that are attentive to sustainability.
These are just some of the data contained in the white paper, which also presents comparative analyzes and opinions. To learn more about this topic and learn about all the other contributions on the latest trends in the digital sector, you can also follow the column "Points of View" on the GoDaddy blog, useful for grasping tips and strategies to grow your online business.
Alex Gaetani
Source: GoDaddy