“The Italian toy market has grown by more than 18% in the last semester and of 28% on a global scale compared to the pre-pandemic period”. Non solo, Assogiocattoli underlines the importance of play at every age, an essential good for the little ones, but also for adults. *
So perhaps it is precisely the latter category of users that has caused the sales numbers to soar in the country where, from many sides, alarms are raised about the so-called “demographic winter”, term coined by some sociologists to describe aging, that is, the increase in the average age of the Italian population.
The last one was Pope francesco that atAngelus last 26 December he expressed his concern about the birth rate decline in the peninsula which goes against families and the future of the country. **
The President of Istat Gian Carlo Blangiardo on the occasion of the last one National Statistics Conference, he said he was alarmed by the decline in births: "In the 2020, they were registered in the registry office only 404.104 children".
It's still: “We should also move forward in cultural messages: get across the idea that children, whoever makes them, they are the population that guarantees continuity to the country, therefore which guarantees investment in human capital which is what allows everyone to have a future. That is, they are the future of this country".
1) Lego bricks
2) Barbie
3) Hot Wheels
This is the podium of the best-selling toys ever in the world
In a blog that deals with family economy we cannot avoid mentioning some of the elements necessary to relaunch birth rates: thewith tax leverage, support allowances, maternity benefits and support for working women. In short, it would be useful a powerful relaunch of birth rate policies.
Things already said by others, in the country with mammoth public debt, they find themselves dealing with the same question: where to get the money for all this?
Alex Gaetani
*Press release from Assogiocattoli
**Vatican News is the information portal of the Holy See