“InnovAge is an acronym that means the combination of longevity and technology which are among the main trends of our era and very closely linked to each other. Scientists' studies on longevity have advanced and even lead to the possibility of carrying out interventions to slow down human aging. While the use of technology has influenced the possibility of living longer thanks to the extraordinary development of therapies, medicines and new treatment techniques such as telemedicine. Longevity also stimulates financial innovation by acting on the financial industry's offer on the use of savings and consumption."

This is what Professor Renato Mannheimer expressed himself (Class 1947) al Savings Fair held in Milan on 15, 16 and 17 April.

He then went on to talk about demographic and socio-cultural changes 3 specific drivers. A real revolution of the third and fourth age with the elderly who feel young and want to participate.

Families:

More grandparents and great-grandparents which changes family structures which expand on one side but which clashes with the growing number of single-person families, more than 9 million according to Istat of which further 4 and a half million are elderly people who live alone. Data expected to grow in the coming decades.

Job:

Increase in elderly people active on the job market with changes in income distribution. The overs are increasing 65 to work and therefore increased needs for continuous and late-life training that can be addressed thanks to the increased use of digital and artificial intelligence.

Financial market and consumption:

A truly new market is therefore created (also financial) where older people want to be active. La cosiddetta silver economy, the economy built on the resources set aside or owned by the elderly segment of the population (with white hair, i.e. silver coloured), that, for consistency and extension, constitutes a constantly expanding market because it is in the process of transformation longevity economy. Free time for the elderly is another change because they feel more active thanks to the improvement in their quality of life.

Alex Gaetani

You discover Perennials. Society and work after the end of generations, the book of Mauro Guillen that invites us to become perennials, people defined not by when they were born but by what they do and ready to usher in a new era of innovation and change together. “AS AN AMAZON AFFILIATE I RECEIVE EARNINGS FROM QUALIFYING PURCHASES.”

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Other articles on the topic will follow because, longer and healthy life expectancy but also high spending capacity, they are highly topical socio-economic topics that are worth fully understanding.

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