Gift cards have become one of the most popular gifts by Italians on the most diverse occasions of the year (Birthdays, Christmas holidays, etc..) often surpassing traditional gifts. Their popularity is also fueled by companies, who use them as benefits or rewards for employees, contributing to an increasingly significant turnover.
Industry analyzes indicate that in Italy the sector is constantly growing and should increase by approximately 13% in the coming years. Forecasts estimate that the overall value of the gift card and incentive card market will reach 7,2 billion dollars by 2026, sign of a now widespread diffusion.
Because they like them so much
The strength of gift cards lies in their ability to eliminate uncertainty. Those who give them away avoid mistakes, those who receive them gain freedom of choice. They are quick to purchase, simple to use and reduce waste related to unwanted gifts. In a context where consumers are looking for convenience and flexibility, It is natural that this tool continues to gain ground.
Their promise is simple: avoid errors of taste and leave the recipient the freedom to choose what he prefers. But behind this apparent simplicity there are rules hidden, deadlines and pitfalls that not everyone knows about.
The National Consumers Union, through a guide signed by Massimiliano Dona, has lined up the essential points for using these vouchers in an informed way.
What to really check when receiving a gift card
According to UNC guidance, the first step is to check the expiration date. It may seem trivial, but every year thousands of euros are lost simply because the voucher is forgotten in a drawer. The deadline should be clearly indicated on the card or in the confirmation email, but it is not always so obvious. Because of this, whoever gives it should write it down, and whoever receives it should save it immediately.
Another crucial aspect concerns the methods of use. Not all gift cards work the same: some are only valid online, others exclusively in physical stores, still others in both channels. The scope of the products that can be purchased may also vary: there are vouchers that can be used across the entire catalog and others limited to specific categories.
Divisibility is a further element that should not be underestimated. The more flexible cards allow you to deduct the amount for multiple purchases, while others require spending everything in a single solution, often forcing them to supplement with their own money. Finally, the UNC urges caution when purchasing "discounted" gift cards on unofficial sites: after the holidays, scams and fake vouchers proliferate, and the only way to avoid them is to rely on certified channels.
For those who want to give a practical and appreciated gift, gift cards remain a smart choice. On condition, but, to use them consciously.
Alex Gaetani
Source: Guide to using the National Consumer Union Gift Card