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Psycho-economy of Charlie Brown: Strategies for a more happy (Essays Italian)
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E’ was recently presented the Report Coop 2014 on consumption and distribution.
Data tables and figures that in times of crisis are becoming increasingly popular to see any positive signals output by the same, for Italian families.
I start from the considerations of the president of Coop Italy released in the interview published in the monthly 'Meeting Consumers Coop.
State president Marco Pedroni: “after years of economic crisis….as we think the Coop 2015 will be the year of the reversal of the negative trend….provided that the government's choices go towards the strengthening of domestic demand, in particular by supporting the purchasing power of the weaker classes….there is no escape from the difficulties thinking that it is enough exports“.
Notice how they return the two big issues of the moment, the difficulties of firms in the market “home” undergoing continuing collapse of consumption in our country, and the declared from more parts “estate” businesses who live market foreign (business organizations declare the continued rise of international buyers of products made in Italy).
So then become interesting data report Coop, which while on the side consumption showed a slight increase of 0,2% (after three years of declines), for the saving percentage increases are highlighted (+ 13,5% in 2014) than in recent years, indicating that in the face of uncertain future prospects, There is protection through the provision of resources.
The reasons for saving are the usual:
- the future of the children
- emergencies related to the management of the home that you live
- fear of worsening health
- fear of job loss
- future integration of the pension.
Finally we read the report “E’ however clear that the increase of the saving (So there is money) is also closely related to the psychological dimension and to the perception of external reality.
The 91% families view negatively the health of the economy of the country, but only the 49% view negatively their economic condition“.
Alex Gaetani
Can not save? Freeze your credit card, but seriously!: