The Mediobanca Research Area regularly publishes the Report Media & Entertainment.
In the latest edition we read that “television continues to represent one of the main sources of information in our country, although the process of digitization and distribution of content via the internet has led to the spread of new models of media use.”
Rai and Mediaset confirm themselves as the main operators, respectively with the 35,2% and 32,1% of share on the average day in 2020, with the distance between the two continuing to reduce as you move down 4,1 p.p. of 2019 ai 3,1 p.p. of 2020.
Rai1 remains the most followed channel by Italians on an average day (16,4% in 2020), in front of Canale 5 (15%), as well as the TG1 of 20:00 surpasses TG5.
But be careful, with the arrival ofNew Digital TV for Italian families you need to check if, the technology of your television is obsolete and therefore no longer suitable for signal reception.
For those who need to upgrade their TV technology, by replacing it or equipping it with a new decoder, specific benefits provided by the Ministry of Economic Development are available.
All that remains is to find out more on the Nuova TV digital portal!
Alex Gaetani
Source: Report Media&Entertainment – And. 2021