Buy Christmas Beer

Industrial or artisanal. Blonde, dark, unfiltered, double malt, fruity or bitter. For every meal, palate, mood and need there is a different beer and, to quench your thirst, the Italians don't hold back.

But in the year that is about to end, second AssoBirra (Association of Brewers and Maltsters which brings together the main companies that produce and marketbeerandgrindin Italian), sales are declining (in August 2023 – 6,6% over the same period of 2022). Hence the statement: “the increase in excise duties must be avoided 2024 with structural intervention for the next three years”.

Also at the presentation of 7° Report The creation of shared value in the beer sector in Italy, which was held at Chamber of Deputies last October, was expressed by representatives of the brewing industry and the bodies most directly connected to the sector, the need for do not trigger excise duty increases from January 1st 2024 as they would have a negative impact on the entire supply chain.

Taste the Beer Panettone

On the subject of “Diversity & Inclusion” Generation Z, Millennials and Generation X they agree on beer as a social glue to promote inclusiveness, although there are those who still consider it a drink more suitable for men.

Beer is considered an “inclusive drink” by 9 italiani su 10 because it is suitable for everyone, without any gender distinction, età, origins or lifestyles.

Finally, last June, al Deruta Town Hall The best craft breweries in Italy have been announced as winners of the Premium Beer 2023, national competition established by NAB – National Beer Tasting Bank.

Alex Gaetani

Read Beviresponsabile.it the platform desired byAssoBirra to promote responsible consumption of alcoholic beverages and inform consumers about the risks associated with alcohol abuse.