In our country we are in the full success of the podcasts where listeners are continuously increasing. In fact one recent NielsenIQ research for Audible reveals that in 2024 the number of listeners reaches i 17,6 million (+700 thousand people compared to 2023 – almost 1 Italian on 3 listened to a podcast or audiobook in the last year).
Podcasts have in fact become very popular among increasingly large and varied segments of the Italian population, who shows that he really likes this form of audio entertainment, an exciting way, versatile and complete to tell stories and transmit news and information.
These are mostly young people 25 and the 34 years, but the interesting fact is that also gli over 55 are showing a growing interest in this format, demonstrating the transversality and entertainment and information potential of podcasts for all audiences and age groups.
They listen to podcasts at least once a month, especially at home but also when returning from work by car and on public transport or before going to sleep. Among the contents most appreciated by Italian listeners are in-depth podcasts (47%), informazione (45%), investigation (36%), entertainment (34%) e true crime (29%). Also interesting is the growing interest of users in social issues.
The podcast series created by IVASS for those who want to know how insurance works.
So when it comes to insurance it is highly recommended “I assure you!” the podcast series created by IVASS for those who want to know how insurance works. Experts from the Institute for Insurance Supervision with the help of Orsetta Borghero they answer consumer questions and help understand the most common and complex policies.
In every episode, clear information, curiosities and useful advice for making informed choices. It is available on all major podcast platforms: Amazon Music / Audible, Apple Podcast, Deezer, Spotify, Spreaker e Youtube.
Alex Gaetani
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