omnichannel services and personalization of banking relationship are the main customer engagement levers put in place by banks.
The 58% customer "evolved" is investor.
This will says a recent ABI survey (voluntary association of banks and brokers financial) that right in 2019 completed his 100 years, celebrated on the last 12 July at the meeting in Milan.
There online survey was conducted on a representative sample of "Banked" evolved (in the sense that they use internet banking) divided into three bands: Young, Generation X and Investors.
For everyone the survey highlights the need to satisfy their needs and achieve several objectives in contact with their bank. We see results:
Young evolved
links to grow and realize their projects, to be involved in programs loyalty and to receive support to save.
Generation X (Customers in age from 35 ai 55 years)
They ask technical support to be able to save, advice on their needs and be facilitated in using new banking channels.
Investors evolved
They ask innovative banking services and customize them.
Alex Gaetani