L’Ivass (Institute of Insurance Supervision), constantly committed to combating fake sites, recommends consumers/insurers to take appropriate precautions when evaluating insurance offers via the internet or telephone (also via WhatsApp), especially if relating to temporary policies.

Particularly, l’Ivass advises consumers to check, before paying the premium, that the estimates and contracts refer to duly authorized companies and intermediaries and can be consulted on the site Ivass l’list of sites attributable to regularly registered intermediaries present on the dedicated page and updated on a monthly basis.

Fighting financial fraud in advertising is a top priority for Google, also in Italy.

From November 1st Ivass will collaborate with Google in the creation of the verification program for financial services advertisers on the most famous search engine as an action to combat irregular sites.

They have indeed been introduced, among other, strict rules on how advertisers can market financial products such as loans, debt trading services, insurance services or complex speculative financial products.

In 2022 have been blocked or removed further 198 millions of ads that violated financial services regulations.

25 years of Google Search

Google recently celebrated its 25 years of life. Today it is the first search engine. The Google search In fact, it quickly became known for its ability to connect people to the exact information they are looking for: from devising completely new ways to carry out research, to helping millions of businesses connect with customers through search results and ads.

Alex Gaetani

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Team Google Italia

Ivass/Google collaboration

25 years of Google Search

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