Presented in Milan the COOP 2024-Consumi Report and Lifestyle of Italians of today and tomorrow. Created by the Ancc-Coop research office with the scientific collaboration of Nomisma, the support of Nielseiq and the original Circana contributions, GS1-Observatory I imagine, CSO serve, GfK, Mediobanca Office Office, Search-school field.
Two survey carried out: one on a sample of population among the 18 and the 65 years, the second on beyond 1000 opinion leader e market maker.
It is available at the address www.italiani.coop.
The Coop relationship 2024 photograph a country worried by the international scenario, anxiety for the environmental emergency and fatigued by everyday life and therefore increasingly restless (+8 points on 2022); The share of those who look with confidence to the future is reduced, that descends of 4 points in two years and increases fear (+11 percentage points 2024 their 2022). Especially since the 55% of Italians is struggling with a life very different from that expectation, often worse (44% sample). A sentiment with which the Italians are projecting forward that clashes precisely with the data of today.
Life "to savings"
The key word with which Italians approach consumption can then only be saving, by far the first criterion of choice in purchases (The says the 75% sample). 15 millions of Italians who have given up on the purchase of the new car in 2024.
Among the emerging behaviors in terms of consumer habits it is not surprising to find the theme of repairing objects rather than replacing them (the 26% more frequently in perspective) and the use of second -hand products (In the next purchase intentions declared by 24%).
The Coop report confirms the great concern of Italians for the international scenario and for the wars in progress, while on the internal level some improvements of the economic situation and prospects of the country are perceived. A two -speed country where however large bags of difficulty remain – concludeMarco Pedroni, ANCC-COOP President (National Consumer Cooperative Association)
Supermarkets, Speech prices Altroconsumo
Famila Superstore for shopping “mr”. Carrefour for the distributor brand products but also in discount stores as in’s and Lidl. By choosing less expensive supermarkets you can save up to 3400 euro per year. Discover the latest investigation by Altroconsumo.
Alex Gaetani
Source: https://www.coop.it/news/rapporto-coop-2024